Newspapers are a changing industry

    For years, I have heard that newspapers are dying.
    My retort: “Newspapers are not dying. They’re changing.”
    A recent media survey proves that point.
    The study — conducted by Pulse Research in June 2017 — shows that newspaper media readership in Colorado is not fading out of existence, but in fact, Colorado has one of the strongest newspaper followings in the nation.
    For example, 72 percent of Colorado residents responded that they’ve accessed newspaper media in the last week, which is 8 percent higher than the national average (Source: National Newspaper Association).
    Nearly 60 percent of Colorado residents said they’ve accessed newspaper media in the last 24 hours.
    The numbers clearly display that newspaper media is alive. The survey also shows how Colorado residents access newspapers is changing. One in two Coloradans state they read the paper in print, while three in five are accessing newspaper media in digital form. More than a third of those surveyed said they access newspaper media in print and digital formats.
    Mobile looks to have a significant impact on the future of newspaper media. For Generation X and baby boomers — those with the most disposable income — print is still the primary way they access newspapers, while mobile is leading the way for millennials and younger.
    How people consume newspapers is changing, but who reads papers is not.

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