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At-home businesses find networking works PDF Print E-mail
Written by Darci Tomky   

Local network marketing consultants grow businesses with hard work and good relationships

Kitchen containers to keep food extra fresh. Jewelry that will be the perfect accessory to any outfit. And beauty products that transform from head to toe.

Most people have been touched in some way by direct selling companies, and in many cases, have purchased a product or service, contributing to the multi-billion-dollar industry in the United States.

In 2013, retail sales for direct selling in the U.S. were estimated at $32.67 billion, according to the Direct Selling Association website. This puts the industry at a record high, continuing an upward trend beginning after 2009.

The industry experienced a surge of new direct selling independent representatives at the height of the recession, reported the Direct Selling Association. The size of the direct selling sales force is at a record high, with 16.8 million sales representatives in 2013, and 13.8 percent of U.S. households are estimated to include a direct sales person.

Holyoke is no different. Some are long-time independent consultants for direct selling companies, while more and more continue to jump on board with an ever-growing industry.

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Dona Adler, Miche Bag representative, demonstrates her purse shells using her in-home display set up to showcase Miche products. Like other local direct selling consultants, Adler has a variety of ways to connect with customers, including parties, emails and home shows like the Holly Daze event in Holyoke this weekend.  

—Enterprise photo

Holyoke Enterprise October 23, 2014