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Goldenstein falls in love with I Hate Collection PDF Print E-mail
Written by Darci Tomky   
Wednesday, 30 July 2014 10:48

A love-hate relationship. That’s what could describe Ron Goldenstein’s new business venture, the I Hate Collection.

Thirty years ago, Goldenstein fell in love with the “I spade” concept, and the idea has been brewing in his mind ever since.

Now, after almost four more years of stewing over the notion of turning his idea into a business, his patience has paid off.

“I hate,” or “I spade.” Just like a red heart symbol has been used to represent love (Remember those I heart New York T-shirts?), the black spade symbol is used to represent hate.

Goldenstein has always played a lot of card games, and he said the spade symbol generally has a dark connotation, “but this is meant to be lighthearted.”

“I Hate Mondays,” and “I Hate Housework,” are two of the featured sayings in the I Hate Collection. Others include mornings, politics, my boss, my computer, broccoli, winter and taxes.

The concept is a positive, upbeat means of expressing mutual dislike of certain things, situations and objects people all encounter in their everyday lives.

If someone loves to hate mornings, they can show that off with a T-shirt or mug with “I Spade Mornings” printed on it for the world to see.

The “I spade” symbol must always be black, but a variety of T-shirt colors are offered in the I Hate Collection, as well as white mugs.

Customers can even customize their own “I Spade” saying to express their own personal feelings and viewpoints, subject to approval by Goldenstein.

Minimum orders of 12 can be placed on Goldenstein’s new website,, which opens Aug. 1. Pricing will also become available on that date.

“I’m really excited because it’s been almost four years,” said Goldenstein. He’s not expecting a lot to start with, but he knows the popularity of a product can spread quickly.

“It’s kind of like the flu virus,” said Goldenstein. “It’ll start slow and grow. I’m hoping in 5-10 years, it will be recognized everywhere.”

The “I spade” symbol on mugs and T-shirts is a lighthearted way to say “I Hate Homework!” or “I Hate Computers!” The products are available through Goldenstein Promotions LLC’s I Hate Collection online at  —Enterprise photo


Idea is 30 years in the making

Three decades ago, Goldenstein sat in a college business course, which was covering the concept of volume sales. The instructor noted that the best way to make money in marketing was to develop a product or idea that would appeal to masses of people.

“His reasoning was that if you could market and sell an item by the hundreds of thousands, even though your profit on an individual item was small, the end result would be a high overall return,” said Goldenstein on his website.

His “I spade” concept was one idea that fit this criteria.

Meanwhile, this idea continued to brew when Goldenstein returned to his hometown of Holyoke to begin his 28-year career as manager/president-CEO at Holyoke Community Federal Credit Union.

He sharpened his business skills and learned to wear many hats at the credit union. He became proficient in all lending activities, collections, investments, accounting, working with and maintaining strong relationships with state auditors and federal examiners, keeping up with technological advances and managing employees.

When he started in 1985, Goldenstein was one of two employees. At his retirement in 2013, there were 14 total employees at two offices, one in Holyoke and now one in Imperial, Neb.

In approximately 2001, this businessman put his “I spade” idea on paper, which he took to Colver & Killin, a law firm in Holyoke, to be sealed, signed and dated. The envelope stayed with Dave Colver and Kim Killin for safekeeping.

About two years later, Goldenstein saw an ad about the process of registering trademarks. Unfortunately, he learned it would not be possible to obtain a registered trademark for the “I spade” symbol.


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Holyoke Enterprise July 31, 2014