|CDOT promotes motorcycle safety with Ride Wise campaign|
|Written by Holyoke Enterprise|
Motorcycle crashes killed 86 riders and passengers on Colorado roadways last year, and 69 percent of the motorcyclists were at fault.
As motorcyclists across the state gear up for riding season, the Colorado Department of Transportation announces a motorcycle safety campaign aptly named Ride Wise. The campaign showcases real Colorado riders, each with more than 30 years of experience on their saddles, who rely on safety training to hone skills needed to ride safe in the season ahead.
The Ride Wise campaign targets older, male riders who have hundreds of miles on their bikes, yet little to no hours of formal training in their riding histories. Of the 86 riders and passengers killed in 2013, 90 percent were males and nearly 6 percent were above the age of 45.
“Many riders who have been on the road a long time believe they’re highly skilled,” said Glenn Davis, CDOT Highway Safety Manager and longtime rider. “While that may be true, statistics show us honing riding skills through training refines existing skills and prepares even experienced riders for unpredictable situations. We challenge riders to select a skill to work on this riding season and get some advanced training.”
In analyzing the 2013 motorcycle crash data, Davis notes that the most common causes were losing control in a curve, speeding and running red lights.
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