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Peerless Theatre to host Fathom Events very soon PDF Print E-mail
Written by Chris Lee   
The cost of an airline ticket to New York, $400. Taxi to the Metropolitan Opera, $30. Ticket for Carmen, $120 (or more). The price one will pay to see the same show in high definition in Holyoke at the Peerless Theatre, priceless. Well, not quite, but close.

A newly installed high definition projection system has been installed at the Peerless Theatre, and the hope is to host Fathom Events in the very near future. “What are Fathom Events?” one may ask.

Imagine the highest quality picture and throw in the Peerless Theatre’s amazing digital sound system and you have the area’s best place to see such performances as live operas performed at the Met, live UFC fights and even live Garth Brooks concerts.

Fathom Events bring live performances, ranging from operas to country superstar concerts, right to the big screen in Holyoke. The system is scheduled to be installed July 7 according to Bob Brandt, head projectionist and fund raising/events coordinator at the Peerless.

“Everything is going digital,” Brandt said. The goal for the Peerless is to transition into digital cinema. Fathom Events will be the step between where the Peerless is now with film and the goal of digital cinema.

A select crowd was invited June 16 to see the opera Aida in high definition to witness the clarity on the cinema screen. Before the show began, Brandt asked the audience to look for the extraordinary detail in things such as actor’s hair. He also ran through a short presentation on exactly what Fathom is and what it can offer.

“The sound and image will be awesome,” Brandt said.

Fathom Events will allow the Peerless to open its doors for Saturday matinees. Brandt said they will also look into black tie dinners and showing operas live from the Met. Those in the Peerless will see the same live performance others will see at the actual Met. The same goes for UFC fights, Garth Brooks and other concerts and even A Prairie Home Companion with Garrison Keillor. Ticket sales will help fund the digital cinema system.

Fathom will allow the Peerless to digitally record each live program in high definition and show it at a later date and time to fit into the theatre’s schedule. Brandt said they will stay away from recording a performance and not show it live.

He added there are only about 15 theaters in Colorado that offer Fathom Events. When all is said and done, those interested will be able to go onto the Peerless web site or Fathom’s site and order tickets ahead of time.

Fathom is something that isn’t offered anywhere near Holyoke, and GPRC hopes to reach out to the surrounding area and draw in a wider audience.

“We want to get people here and check it out,” Brandt said. “It will be far superior.”